Baltimore Ravens QB Lamar Jackson isn’t just breaking records on the field—he is turning heads off the field, too, with his insane jewelry collection. Recently, he gave GQ a sneak peek at his luxury stash in an episode of “On the Rocks,” and it’s everything you would expect from one of the NFL’s flashiest stars. We’re talking diamond-studded chains, custom pendants, and luxury watches that would make anyone do a double-take.
From sentimental gifts from rapper Kodak Black to jaw-dropping custom pieces that celebrate his biggest career moments, Jackson’s collection isn’t just about looking good—it’s about telling his story in style. So, how much is all that bling worth? Let’s break down the highlights and see what it takes to shine like Lamar.
One of Jackson’s first pieces of significant jewelry came from rapper Kodak Black, who shares Jackson’s hometown of Pompano Beach, Florida. In 2018, during Jackson’s rookie season, Kodak gifted him an SG pendant. This meaningful gift doesn’t come with a price tag, but similar custom pendants can range from $5,000 to $10,000, depending on the quality and intricacy of the design. For Jackson, however, it’s priceless as it represents a deep bond with the “legend” from his hometown.
Jackson’s “NOYA BOY CB Truzz” pendant is a favorite and a showstopper. Created by Stacks Customs, this hefty gold pendant is adorned with diamonds and shows his Ravens jersey number 8 and a shield inspired by the Baltimore Ravens logo.
It also has the phrase “NOYA BOY,” a nod to Pompano Beach culture. Custom pieces like this, especially with gold and VVS diamonds, can cost up to $50,000. This pendant is more than just jewelry—it symbolizes pride in his roots and connection to his brand, “Era 8 Apparel.”
In a nod to one of the most iconic moments of his college career, Jackson had a custom Cuban link chain designed to celebrate his legendary hurdle over a Syracuse defender. Crafted by Stacks Customs, this chain features a 285-gram gold link with 25 carats of VVS-quality diamonds, immortalizing the leap that put him on the map. The chain, valued at an astounding $100,000, symbolizes Jackson’s journey to NFL stardom and his dedication to honoring his athletic milestones.
Jackson’s watch collection is equally impressive and luxurious. Kodak Black gifted him a custom gold Patek Philippe, a watch that could easily be valued at around $85,000. He also owns an Audemars Piguet, which generally starts around $30,000 and can go much higher, depending on the model. Finally, he has a “Plain Jane” Rolex, which typically ranges from $10,000 to $20,000. These watches add up to nearly $150,000, giving him a timepiece for every occasion.
Jackson has been a fan of diamond grills since high school, and in his recent interview, he showed off his “Princess Cut Diamond” grills. Custom diamond grills can range between $5,000 and $20,000, depending on the number of diamonds and the quality.
Additionally, Jackson has a pair of rose gold bracelets adorned with diamonds, which likely add another $15,000 to $20,000 to his collection. The grills and bracelets are finishing touches that add even more sparkle to his overall look.
While Lamar Jackson hasn’t shared the exact cost of his collection, based on the values of similar pieces, his entire jewelry collection easily exceeds $300,000. Each pendant, chain, watch, and bracelet is a personal celebration of his roots, faith, and rise in the NFL. And when Jackson wears them on live TV, it’s more than just a flex—it’s a statement about the journey that got him here and the people who helped along the way.