From Bargain Buy to $9.2 Billion Empire: How I Acquired the Dallas Cowboys and Watched Its Value Soar

 

JERRY JONES has certainly reaped the benefits of purchasing the NFL’s struggling Dallas Cowboys for a highly affordable $150million in 1989.

Thirty-four years later, Jones’ football investment has been valued at a staggering $9.2billion.

Jerry Jones purchased the Dallas Cowboys in 19892

Jerry Jones purchased the Dallas Cowboys in 1989Credit: Reuters

The team are now one of the most valuable in the world2

The team are now one of the most valuable in the worldCredit: Getty

Winning when it matters in the playoffs continues to elude the Cowboys, who are filled with star players and continue to be one of the league’s most dramatic franchises.

But it’s impossible to argue against Jones’ football investment, with the Cowboys valued at $2billion more than any other US sports team.

When it comes to straight cash, the Cowboys – who last won the Super Bowl in 1995 – have seen their value increase by 20 percent in a year.

Jones has long been an advocate for the NFL.

The 80-year-old owner has also turned the Cowboys into a family-run business.

And he was unafraid to occasionally challenge a league that towers above the competition in the US.

Star names at running back and quarterback have come and gone under Jones’ ownership.

But while the Cowboys have failed to capitalize on back-to-back 12-5 seasons in the playoffs, the biggest testament to Jones’ legacy has been where, rather than how, they play.

Affectionately known as Jerry World to NFL fans across the globe, the super-sized AT&T Stadium has become one of Jones’ defining achievements.

AT&T Stadium in Arlington, Texas hosts major national sporting events when the Cowboys aren’t on the field and is still one of the country’s premier sports venues, despite now being 14 years old.

The 80,000-seat stadium opened in 2009 at a cost of $1.3billion.

The Cowboys are known as ‘America’s Team’ for a number of reasons.

They play a home game every Thanksgiving with last season’s game against the New York Giants drawing 42million viewers on Fox.

It was the most watched NFL regular-season game in history.

Their cheerleading squad is also the most famed in America and even has it’s own reality TV show called ‘Making The Team’.

The program aired for 16 seasons until 2021 and could yet make a comeback in the future.

Getting the most financially out of the Cowboys’ name hasn’t been a problem for the business-savvy Jones.

Turning Dak Prescott into one of the NFL’s best and most consistent QBs has been more of a struggle, and Dallas enters another season facing huge expectations with no room for error.

Topics

 

Related Posts

Shocking Discovery: Scientists Uncover a Previously Unknown Civilization!

The loпg-awaited revelatioп of aп emergiпg civilizatioп has seпt shock waves reverberatiпg throυghoυt the scieпtific commυпity, caυsiпg пot oпly sυrprise bυt also geпeratiпg reassυraпce amoпg researchers. The speed of this discovery has pυt the brakes …

Read more

Ancient Discovery: 233 Million-Year-Old Dinosaur Unearthed!

Heavy rains in Brazil have led to a remarkable paleontological discovery that will astound one and all: a 233 million-year-old dinosaur fossil. This significant find was made in the southern state of Rio Grande do Sul, near the town of São João …

Read more

Inspiring Ink: Stunning Quote Tattoos

Quote tattoos serve as a constant source of encouragement, whether for the wearer or those who encounter them. Throughout life, we experience both triumphs and tribulations. In moments of defeat, these words of inspiration and motivation serve to …

Read more

Makeup Artist Allison Kaye Shares Behind-the-Scenes Glam of Bills WAGs Before Victory

The “Monday Night Football” festivities for Bills faithful got rolling before kickoff at Orchard Park.
Hillary Trubisky, the wife of Bills backup quarterback Mitch Trubuisky, was among the significant others of Buffalo players who rode on …

Read more

Más de 4,000 bonos romanos desenterrados en Suiza por cazadores de tesoros (video)

Una nueva colección de monedas romanas ha sido descubierta en un yacimiento suizo Un granjero suizo descubrió las valiosas monedas hace aproximadamente unos meses en Ueke, una pequeña ciudad en el noroeste de Suiza. Algunas de las monedas romanas …

Read more

Uñas Cortas Un Encanto Irresistible que Atrae Todas las Miradas

Las uñas cortas pueden ser tan sorprendentes y elegantes como las uñas largas. ¡No subestimes su potencial! En lugar de centrarse en la longitud, preste atención al diseño y al cuidado. Las uñas cortas son versátiles y prácticas, ideales para el …

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *